There is something to be said about being your own boss. However, since a small business owner has so much on his or her plate, including day-to-day operations and bigger picture ventures on any given day, it’s easy for mistakes to be made or things to slip through the cracks. Here are some of the most common sales mistakes that befall small-business owners when it comes to sales.
cost of your investment. In order to correctly calculate your ROI, be sure to take into account all hard costs, such as travel or software, in addition to soft costs, such as the time an employee may be dedicating to a new project that may be detracting from usual responsibilities.
Failing to follow up with customers and potential customers
Small business owners have many duties on their plates, so it’s easy for things to get overlooked. However, following up with someone who is interested in your business can go a long way toward maintaining your existing customer base and also building your growth. It doesn’t matter if you sell a particular product or if you’re an independent musician, you always have opportunities to follow up with people who are existing or potential customers. Something as simple as responding to comments on your social media pages can really help your word-of-mouth marketing.
Going with only the tried-and-true
Any investor will tell you that you need to diversify to be successful. The same principle applies to the sales and marketing of small businesses. You might find some sales and marketing tactics that work, which is a good thing. However, don’t be tempted to stick with only the tactics that have worked for you in the past. Small business owners always need to be on the lookout not only for new customers, but also for new ways to reach out to customers and potential customers.